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The Ecopia Effect

Save more fuel and achieve more miles per tire.

When you put Ecopia™ tires in all three positions, you can lower your total cost of ownership versus Michelin® X-Line™ and Goodyear FuelMax®. It's like putting money in the bank. When you outfit your fleet with Bridgestone Ecopia™ tires, the fuel savings are immediate. Then the long-term value kicks in, because you can drive more miles on Ecopia™ tires before you further extend their life with Bandag retreads.


Ecopia Tires


Ecopia tires are more fuel-efficient and wear evenly for a comfortable ride, mile after cost-saving-mile.

Retread to maximize your investment

They're made to pair and save.

Bridgestone Ecopia<sup>TM</sup> truck tires and Bandag FuelTech<sup>TM</sup> retreads are designed to work together to extend the life of your tires. Retreading just once can lower your tire wear costs by as much as 17%. Retreading a third time can up that to 29%.


Nanopro-tech Compound

Ecopia truck tires utilize a Proprietary Fuel Saver Sidewall compound and patented NanoPro-Tech™ polymer technology limit energy loss for improved rolling resistance.


Intelli-shape™ Design

The Bridgestone Ecopia unique IntelliShape™ sidewall, featured in the R197 and M710, utilizes a slim bead that reduces bead filler volume.

How much can your fleet save with Ecopia?

Potential Annual Savings

Ecopia vs Michelin X-Line

$XXX *

Potential Annual Savings

Ecopia vs Goodyear Fuel-Max

$XXX **

Slide to your fuel price $XXX
Slide to your fleet size XXX

*,**Bridgestone R283A Ecopia (in steer position), M710 Ecopia (in drive position), and R197 Ecopia (in trailer position) in size 295/75R22.5 load range G, compared to the equivalent size and load range of Michelin X-Line Energy Z (in steer position), X-Line Energy D (in drive position), and X-Line Energy T (in trailer position), and to the equivalent size and load range of Goodyear Fuel Max LHS (in steer position), Fuel Max LHD G505D (in drive position), and Fuel Max LHT (in trailer position). Rolling resistance and wear results obtained from Bridgestone internal TLCC model which incorporates third party SAE J1269 rolling resistance testing and measures results over the life of the tire. Savings calculated assuming the average price of fuel selected by Savings Calculator user, 5/32nds pull point, 80,000 lbs. total vehicle weight, for a class 8 tandem-drive axle tractor and single trailer combination traveling 120,000 miles/year. Projected wear results based on field test data across multiple users in long haul fleet application. Projected wear of Goodyear FuelMax LHT assumes same wear as Bridgestone R197 Ecopia. Actual results will vary depending on several factors such as tire size, operating conditions, maintenance, road conditions, and driving style.