Maximizing removal distance in high-scrub applications like regional haul, urban and P&D requires a tire you can trust. That’s why Bridgestone is proud to introduce the R273 Ecopia™ tire, a long-lasting, resilient steer tire solution— with all-position capability—designed to deliver a predictably low cost-per-kilometre. It features a re-designed 4-rib tread pattern engineered to help minimize irregular wear and extend the removal distance. It is designed for resiliency throughout the tire, from the ultra-durable casing to the sidewall protectors and the large, solid shoulder.

Premium All-Position Radial

Features & Benefits

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EXTENDED DISTANCE FOR REMOVAL

The optimized 4-rib tread pattern helps increase the footprint contact with the road to fight irregular wear and facilitate maximized wear life.

ENGINEERED WITH ENLITEN

The R273 Ecopia™ tire is engineered with Bridgestone’s ENLITEN technology, including a next-gen cap and casing compound, plus belt technology to support balanced improvements in both wear life and rolling resistance.²

IMPRESSIVE RETREADABILITY

Built with an ultra-durable Bridgestone casing, the R273 tire is designed to withstand multiple rounds of retreading to help maximize the lifetime value.

Leverage the best in treadlife and fuel efficiency

* The specific ENLITEN technology attributes vary by tire product. Results may vary depending upon proper tire and vehicle maintenance, road conditions, and driving habits.